A leading UK utilities company was struggling to manage thousands of devices for its distributed workforce. Their traditional IT asset management approach had become fragmented and time-consuming, draining IT resources with manual configuration, imaging, and lifecycle tasks that held back innovation.
They needed a simpler, automated way to handle end-to-end device management while supporting a growing hybrid workforce and meeting sustainability goals.
The Challenge
Skilled IT staff were spending far too much time provisioning, refreshing, and tracking laptops by hand. That created bottlenecks in onboarding and refresh cycles, including:
- New hires waiting for devices meaning delayed productivity
- Operational inefficiencies from manual logistics and stock management
- Budget and time pressure on IT teams tied up in repetitive work
The goal was clear: reclaim time, remove manual processes, and scale operations without increasing headcount.
The Solution
The company implemented Direct2Desk, a fully managed, zero-touch IT Asset Management service.
This end-to-end solution automated their entire device lifecycle – from procurement and configuration to redeployment and secure disposal – freeing the internal IT team from day-to-day administration.
Novatech’s technical experts worked closely with the company to design, configure, and deliver devices pre-imaged (enrolled), security-compliant, and ready to use right away – eliminating provisioning delays and enabling seamless hybrid working.
The Impact
7 FTEs worth of time saved. 11,023 hours reclaimed annually.
Direct2Desk delivered measurable improvements across key areas:
- Laptop Setup (Imaging): 3,393 hours
- Configuration & Deployment: 2,451 hours
- Device Refresh: 1,331 hours
- General Admin & Stock: 3,848 hours
With 11,023 hours saved per year, the company was able to:
- Grow their business and support more employees without the cost of adding new IT headcount.
- Free IT staff to focus on important digital transformation projects that move the business forward.
- Achieved instant device readiness and provided seamless support for their hybrid team, significantly improving the employee experience and getting new hires productive faster.
Driving Sustainability
The company worked with Novatech to advance its sustainability commitments. Through Direct2Desk, surplus but functional PCs were securely wiped, refurbished, and donated to Fitzroy, a UK charity that also uses the Direct2Desk platform.
Novatech ensured the devices were securely data-wiped, reconfigured to Fitzroy’s needs, and fully integrated into their managed IT environment – reducing e-waste and creating tangible social impact.
This showed how IT efficiency, ESG goals, and the circular economy can combine to deliver responsible technology outcomes.
The Outcome
By moving beyond a reactive support role, the IT team became a strategic driver of change, leading to measurable cost savings, expanded operational capacity, and stronger sustainable practices.
Want to learn more? Talk to our ITAM Specialists about how Direct2Desk can free your team and fuel your business transformation.

About the Authors:
Novatech’s Team